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Learn SEO Techniques

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Learn SEO Techniques Using AI Tools: Smart Strategies for Modern Marketers

Course Objective:

To equip learners with practical, up-to-date SEO strategies enhanced by AI tools to boost website rankings, traffic, and content performance efficiently.

Target Audience:

  • Digital marketing beginners
  • Content writers/bloggers
  • Business owners
  • SEO professionals looking to leverage AI
  • Freelancers & agency professionals

Course Duration: 4 Weeks (12 sessions of 60minutes each)

Course Modules:

Module 1: Introduction to SEO and the Role of AI

  • What is SEO?
  • Evolution of SEO techniques
  • How AI is transforming SEO
  • Overview of popular AI tools for SEO (ChatGPT, Jasper, SurferSEO, Frase, SEMrush AI, etc.)

Module 2: Keyword Research with AI

  • Importance of keyword research
  • Using AI for long-tail keyword generation
  • Analyzing keyword intent
  • Tools: ChatGPT, SEMrush, Ahrefs, Ubersuggest + AI prompts

Module 3: On-Page SEO Optimization

  • Meta titles & descriptions
  • NLP and semantic keyword integration
  • Tools: SurferSEO, Frase, Page Optimizer Pro, MarketMuse

Module 4: Content Creation & Optimization Using AI

  • AI-assisted blog writing with SEO best practices
  • Content scoring and competitor analysis
  • Avoiding AI content penalties
  • Tools: Jasper, Writesonic, Frase, Grammarly + SEO add-ons

Module 5: Technical SEO Made Easy with AI

  • Site audit basics (speed, mobile, indexing, crawling)
  • AI-based tools for automation (Screaming Frog, Sitebulb with AI plugins)
  • Fixing common issues using AI-generated suggestions

Module 6: Link Building Strategies Using AI

  • Identifying backlink opportunities
  • AI-powered email outreach
  • Competitor backlink analysis
  • Tools: Respona, Link Whisper, SEMrush AI assistant

Module 7: Local & Voice Search SEO with AI

  • Optimizing for Google My Business with AI insights
  • Voice search and conversational AI content
  • Tools: ChatGPT for location-based queries, AI for schema markups

Module 8: Monitoring & Reporting SEO Performance

  • Setting up AI dashboards (Google Looker Studio + AI)
  • Predictive SEO using machine learning
  • Automating monthly SEO reports with AI

Project Work:

  • Perform SEO audit for a chosen website using AI tools
  • Optimize a blog/article using AI
  • Submit keyword research & content strategy using AI insights

Outcomes & Certification:

By the end of this course, learners will:

  • Understand SEO fundamentals and apply AI for smart execution
  • Master key AI tools that improve SEO accuracy and efficiency
  • Receive a Certificate of Completion